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Collection: Ouidad: The Original Curl Experts Since 1984. Curly Girl Approved/Friendly Products.

Ouidad is the original curl expert with one iconic idea — let curls be curls.
In 1984 Ouidad opens her first salon dedicated to curls, offering curly-haired women the freedom to embrace the endless options and enviable texture only curly hair can offer.

The Ouidad philosophy knows your hair inside and out, ensuring that your hair — with its unique curl pattern and distinctive style — stays hydrated, healthy, and happy.

Our formulas use the most sophisticated ingredients and combine decades of experience with the latest in scientific breakthroughs. Our certified salons and flagship locations are staffed by the most skilled curl experts in the industry. We use only the deepest moisturizers and most nourishing botanicals to strengthen every strand from the inside out. Over time, you’ll see that your curly hair doesn’t just look better — it will also be softer, stronger, and healthier.

We believe that curls are beautiful, brilliant, and brave. We’re committed to letting curls be curls.

11 products
  • Ouidad Advanced Climate Control Defrizz Shampoo
    Ouidad Advanced Climate Control Defrizz Shampoo - Harlequin Hair
    Regular price
    $30.00
    Sale price
    $30.00
    Regular price
    $32.95
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  • Ouidad Advanced Climate Control Defrizzing Conditioner
    Ouidad Advanced Climate Control Defrizzing Conditioner - Harlequin Hair
    Regular price
    $32.00
    Sale price
    $32.00
    Regular price
    $34.95
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    per 
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  • Ouidad Advanced Climate Control Detangling Heat Spray
    Ouidad Advanced Climate Control Detangling Heat Spray - Harlequin Hair
    Regular price
    $34.00
    Sale price
    $34.00
    Regular price
    $36.95
    Unit price
    per 
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  • Ouidad Advanced Climate Control Featherlight Styling Cream
    Ouidad Advanced Climate Control Featherlight Styling Cream - Harlequin Hair
    Regular price
    $37.00
    Sale price
    $37.00
    Regular price
    $39.95
    Unit price
    per 
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  • Ouidad Advanced Climate Control Heat & Humidity Strong Hold Gel
    Ouidad Advanced Climate Control Heat & Humidity Strong Hold Gel - Harlequin Hair
    Regular price
    $36.00
    Sale price
    $36.00
    Regular price
    $39.95
    Unit price
    per 
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  • Ouidad Advanced Climate Travel Set
    Ouidad Advanced Climate Travel Set - Harlequin Hair
    Regular price
    $36.00
    Sale price
    $36.00
    Regular price
    $39.95
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    per 
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  • Ouidad Botanical Boost Curl Energising & Refreshing Spray
    Ouidad Botanical Boost Curl Energising & Refreshing Spray - Harlequin Hair
    Regular price
    $27.00
    Sale price
    $27.00
    Regular price
    $29.95
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    per 
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  • Ouidad Curl Immersion No Lather Coconut Cream Cleansing Conditioner
    Ouidad Curl Immersion No Lather Coconut Cream Cleansing Conditioner - Harlequin Hair
    Regular price
    $40.95
    Sale price
    $40.95
    Regular price
    $52.95
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  • Ouidad Moisture Lock Leave In Conditioner
    Ouidad Moisture Lock Leave In Conditioner - Harlequin Hair
    Regular price
    $37.00
    Sale price
    $37.00
    Regular price
    $39.95
    Unit price
    per 
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  • Ouidad Ultra Nourishing Cleansing Oil Shampoo
    Ouidad Ultra Nourishing Cleansing Oil Shampoo - Harlequin Hair
    Regular price
    $37.00
    Sale price
    $37.00
    Regular price
    $39.95
    Unit price
    per 
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  • Ouidad Ultra Nourishing Intense Hydrating Mask
    Ouidad Ultra Nourishing Intense Hydrating Mask - Harlequin Hair
    Regular price
    $47.00
    Sale price
    $47.00
    Regular price
    $49.95
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    per 
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