L'Oreal Professionnel Serie Expert Vitamino Color Spectrum Purple Shampoo, A professional neutralising purple shampoo for blonde hair that neutralises undesired yellow undertones leaving your hair feeling cleansed. 

Vitamino Color Spectrum Professional Yellow Tones Neutralising Shampoo by L’Oréal Professionnel, formulated with purple dyes & caring agents leaving hair feeling cleansed. 

Key Features L'Oreal Professionnel Serie Expert Vitamino Color Spectrum Purple Shampoo

The system helps to lock dyes within the hair fibre using patented technology*.

Lock in your day 1 colour vibrancy for up to 100 days**.

Up to 72hr glass shine***

Up to 72hr radiant hair***

Tone preservation***

Unwanted reflects are neutralised*** 

Proven Efficacy on the 5 colour dimensions****:
1. Shine: High Glass shine 
2. Vibrancy: Rich, vibrant colours
3. Contrast: Optimal perception between multiple shades
4. Tone: Helps neutralise unwanted reflects
5. Brightness: Level of brightness and darkness are well preserved

The creamy purple formula instantly neutralises undesired yellow undertones for blonde hair. 

*Patent granted in France
**Instrumental test after 49 washes using the full Vitamino Color Spectrum routine
***Instrumental test after 4 weeks of application

Contains a sulfate & contains a silicone that will require a shampoo to remove, co-washing will not be adequate.

Ingredients: AQUA / WATER / EAU • SODIUM LAURETH SULFATE • SODIUM CHLORIDE • COCAMIDOPROPYL BETAINE • DIMETHICONE • PARFUM / FRAGRANCE • CITRIC ACID • HEXYLENE GLYCOL • SODIUM BENZOATE • SODIUM HYDROXIDE • AMODIMETHICONE • CARBOMER • CI 60730 / ACID VIOLET 43 • GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE • TRIDECETH-10 • GLYCERIN • SALICYLIC ACID • GLYCOL DISTEARATE • MICA • PEG-100 STEARATE • CI 45100 / ACID RED 52 • BENZYL SALICYLATE • STEARETH-6 • COCO-BETAINE • TRIDECETH-3 • CI 77891 / TITANIUM DIOXIDE • BENZYL ALCOHOL • PHENOXYETHANOL • HEXYL CINNAMAL • LINALOOL • ALPHA-ISOMETHYL IONONE • ANISE ALCOHOL • LIMONENE • FUMARIC ACID • ACETIC ACID (F.I.L. N70018338/1).